A tracer study of the Business Administration and Accountancy Graduates, 2012 to 2017

Madeline Meno-Salvino1 and Atty. Angeline May Fernandez-Togade1
1Faculty, School of Business Administration and Accountancy University of Baguio, Baguio City, Philippines
Email: jjmdln8@gmail.com


Since the image of an educational institution in the Philippines is tied to its reputation of producing excellent graduates who easily land a job, they commonly conduct graduate tracer studies. The study traced the employability of the University of Baguio’s School of Business Administration and Accountancy graduates from 2012 to 2017. It determined the graduates’ transition to employment and investigated the relevance of the respondents’ course content and extra-curricular activities on their employment. Their perception of UB’s competitiveness was recorded. The graduates’ level of preparedness for employment and satisfaction level on the school’s services were measured. 130 SBAA graduates, mostly female, participated in the study. Results revealed that 96% were employed within the six years traced, and 50% landed land a job in less than a month after graduation. The graduates reported that they were more than adequately prepared for employment by the university, (M = 3.62), and they were very satisfied with the education that they received from the university (M = 3.32). The competitive edge of the university came primarily from its scholarship and financial assistance program. Accessibility to the Central business district area, the curriculum the school offers, the faculty, and accessibility to transportation completed the list of its top 5 competitive factors. Based on the results of the tracer study, SBAA graduates met employability expectations, with the university’s minimal deficits considered as room for improvement. The parameters used in this tracer study needs to extend to the details of employability factors, job preparation, and level of satisfaction.

Keywords:  employability, competitive edge, accountancy, business administration

February 8, 2021
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