Chester Arnel Flora | John Michael Pedersen | Blessilda Abenes | Vhuny Aguirre | Andrea Nicole Coroña | Nicole Gapuz | Divine Jewel Lagare | Julie Anne Valdez
School of Business Administration and Accountancy
Christian Michelle V. Cacho, Adviser
ABSTRACT
This research focuses on determining what perceived factors influence Business Administration students at the University of Baguio to use e-wallets. An electronic wallet is a software, an electronic device, or an internet service that allows individuals or businesses to conduct transactions online, shifting from cash-based to cashless transactions. However, user adoption of e-wallets varies in terms of factors influencing users. The descriptive research survey method was adopted using a survey questionnaire and distributed using Google forms. The researchers considered Business Administration students of the University of Baguio with a total population of 628 students, which in turn, 165 answered and returned the questionnaire. The weighted mean and the ANOVA were utilized in treating the data. Among the five perceived factors influencing the use of e-wallets as a payment method, the results show that perceived ease of use has the greatest influence on the use of e-wallets by University of Baguio students, with the highest mean indicating that the use of e-wallets allows students to have online transactions that are very easy to operate considering the e-wallet applications that the students use. However, social influence has the least impact on the student’s intention to use an e-wallet. Also, researchers found out that regardless of the students’ internet connection speed, the result shows that the five perceived factors do not significantly affect the University of Baguio student’s adoption of an e-wallet. The results of this study highlight users’ preferences and disclose possible implementations and tweaks intended for e-wallet application companies to improve on their applications. The results suggest that system developers of e-wallets should empathize with the ease of use of e-wallet application functionality to keep up with consumers’ preferences and attract more users.
Keywords: e-wallet, perceived ease of use, internet connection, cashless transaction, Factors
